Austin Depew
I work with health and wellness brands as a fractional brand director, bringing together growth strategy, creative direction, and content production
Brand is what drives demand. Growth is how you capture it. Great marketing does both at once.
Growth Playbooks
Consulted with 7–9 figure DTC brands to write and deliver growth playbooks. Wrote the strategy, presented it, and worked directly with marketing teams to execute across all channels.
View my videography work
ARMRA Colostrum
At ARMRA I built a high-volume content engine to support a fast-growing wellness brand.
As Manager of Video Content, I led the production of over 65 assets per month across paid ads, organic social, Amazon, and CTV. I worked closely with growth, creative, and leadership teams to ensure every asset was built with performance in mind. From UGC-style product videos to branded top-of-funnel content, I helped establish a repeatable video system that supported both acquisition and brand equity.
RESULTS:
Produced 65+ monthly video assets for paid media, Amazon, CTV, and organic
Reduced production turnaround time by 40% through systemized workflows
Built and maintained branded asset libraries to support multiple departments
Collaborated with growth and brand teams to develop creative testing and performance frameworks
The Mayhem classic
The 2025 Mayhem Classic brought back one of CrossFit’s most respected in-person competitions. Held at CrossFit Mayhem HQ in Cookeville, TN, this elite-level event hosted 40 top athletes over two days and acted as a direct qualifier for the CrossFit Games.
As Marketing Director, I led everything from content and digital strategy to partnerships and on-site execution. We kicked things off with We’re So Back, a launch campaign that sparked viral momentum and reminded people of what makes CrossFit so special. From there, we rolled out The Vault, a scripted series where Rich Froning looked back on his most iconic CrossFit memories. Each episode teased events and movements before they were officially announced, building hype week by week and keeping the community locked in ahead of the classic.
RESULTS:
7.2 million impressions
1 million+ accounts reached
202,000 content interactions
7.96% engagement rate during event weekend
442,000 total YouTube views across live broadcasts
Dozens of branded reels, stories, and in-event activations delivered