Austin Depew
Growth Marketer | Content Strategist | Videographer
Performance-driven creative strategist with 6+ years leading growth and brand across digital-first wellness brands. Built and managed content systems that produce high-volume ad creative, direct response scripts, and full-funnel campaigns across Meta, Google, and YouTube. Started in paid media as a digital strategist and now lead creative from insight to execution. Strong track record turning data into hooks, briefs, visuals, and copy that convert.
Brand is what drives demand. Growth is how you capture it. Great marketing does both at once.
Growth Playbooks
Consulted with 7–9 figure DTC brands to write and deliver growth playbooks. Wrote the strategy, presented it, and worked directly with marketing teams to execute across content, paid, and brand.
Tap cards to view the full playbook.
View my videography work
ARMRA Colostrum
At ARMRA I built a high-volume content engine to support a fast-growing wellness brand generating 8-figures in monthly revenue.
As Manager of Video Content, I led the production of over 65 assets per month across paid ads, organic social, Amazon, and connected TV. I worked closely with growth, creative, and leadership teams to ensure every asset was built with performance in mind. From UGC-style product videos to branded top-of-funnel content, I helped establish a repeatable video system that supported both acquisition and brand equity.
RESULTS:
Produced 65+ monthly video assets for paid media, Amazon, CTV, and organic
Supported 8-figures in monthly revenue through high-performing video content
Reduced production turnaround time by 40% through systemized workflows
Built and maintained branded asset libraries to support multiple departments
Collaborated with growth and brand teams to develop creative testing and performance frameworks
The 4.40 challenge
4.40 was more than a fitness challenge. It was our way of rallying the Mayhem community at the start of the year.
Launched as a 40-day New Year’s challenge, the goal was simple: help people build momentum through consistency. As Marketing Director, I led the concept, rollout, and execution across content, email, and the in-app experience. The format was straightforward. Daily workouts. Quick prompts tied to Mayhem’s four pillars: Faith, Family, Fitness, and Service. A leaderboard. A $10,000 prize. And a clear message to the community to show up every day and do the work.
RESULTS:
Generated $40,000 in monthly recurring revenue
1,500 new sign-ups
Peaked at 2,600 active trials during the challenge
Maintained an 8% churn rate, down 7 percent year over year
45% average email open rate
Became the biggest challenge we’ve ever launched
The Mayhem classic
The 2025 Mayhem Classic brought back one of CrossFit’s most respected in-person competitions. Held at CrossFit Mayhem HQ in Cookeville, TN, this elite-level event hosted 40 top athletes over two days and acted as a direct qualifier for the CrossFit Games.
As Marketing Director, I led everything from content and digital strategy to partnerships and on-site execution. We kicked things off with We’re So Back, a launch campaign that sparked viral momentum and reminded people of what makes CrossFit so special. From there, we rolled out The Vault, a scripted series where Rich Froning looked back on his most iconic CrossFit memories. Each episode teased events and movements before they were officially announced, building hype week by week and keeping the community locked in.
RESULTS:
7.2 million impressions
1 million accounts reached
202,000 content interactions
7.96% engagement rate during event weekend
Email open rates as high as 59%
442,000 total YouTube views across live broadcasts
Dozens of branded reels, stories, and in-event activations delivered