Creative Strategy & Video Execution (2024–2025)

As Video Manager at ARMRA, I led the creative strategy and production for all growth-focused video content during a major scale-up phase. The goal was to build a high-output system that fed every part of the funnel — from paid acquisition to Amazon to TV — while keeping the brand sharp and consistent.

Over the course of a year, I created more than 250 assets that supported a $12M monthly revenue engine. I handled everything from scripting and directing to shooting and editing direct-response ads, whitelisting content, organic-first series, and retail-specific videos.

Key wins:

• Built a lean creative system that shipped 20+ assets each week

• Drove double-digit lift in ad performance across Meta and YouTube

• Helped launch ARMRA on Amazon and created content for its first national TV campaign

• Developed repeatable frameworks for founder-led ads, UGC scripting, and high-converting visuals

I worked closely with growth, brand, and retention teams to keep creative aligned across every channel and delivered at speed. Video was a key driver behind ARMRA’s rapid growth in the health and wellness space.