Mayhem Athlete

Role: Marketing Director

Promoted from Content Producer to Marketing Director, leading marketing across brand, paid media, email, web, partnerships and live events. Owned cross-functional campaigns from planning and production through launch and reporting.

  • 40% MRR GROWTH

  • 30% LIFT IN CONVERTED SIGNUPS

  • 90% YOY TRIAL LIFT

SELECTED WORK: THE MAYHEM CLASSIC

Led the return of the Mayhem Classic, building the campaign from its initial tease through launch, athlete storytelling, partnerships, live coverage, and broadcast.

Tease Phase

HYPE Phase

LAUNCH PHASE