Mayhem Athlete
Role: Marketing Director
Promoted from Content Producer to Marketing Director, leading marketing across brand, paid media, email, web, partnerships and live events. Owned cross-functional campaigns from planning and production through launch and reporting.
40% MRR GROWTH / 30% LIFT IN CONVERTED SIGNUPS / 90% YOY TRIAL LIFT
EMAIL + LIFECYCLE - Built the brand’s email program in Klaviyo, increasing subscriber lifetime value by 18.6% and reducing total churn by 14.8%.
SELECTED WORK: THE MAYHEM CLASSIC
Led the return of the Mayhem Classic, building the campaign from its initial tease through launch, athlete storytelling, partnerships, live coverage, and broadcast.
The goal was simple. Build momentum. Get people talking. And create the feeling that something big was coming without revealing too much.
Tease Phase
After we kicked off with the Open teaser, we shifted into full hype mode. Then came The Vault. A short series where Rich shared iconic moments from his competition career. Each one tied into legacy, teased what was coming, and kept things vague
HYPE Phase
The event kicked off and everything we built came to life.
We posted in real time. Daily highlights, raw BTS clips, quick-turn edits, and full recaps that captured the energy inside the building. Each night we dropped a recap reel that became some of the best-performing content we’ve ever posted.
The Mayhem IG turned into a live event feed. Over 4.7 million impressions across the weekend. Nothing overproduced. Just real moments, solid timing, and a team that was fully locked in. We also hosted a full broadcast of the event.
The vault content we rolled out before the event gave it all more weight. It wasn’t just a comp. It felt like a comeback. And the community showed up for it.