Austin Depew
STRATEGIST + CREATIVE LEAD
Brand strategist, storyteller, and hands-on producer with eight years of experience building campaigns and creative operations for brands in lifestyle, wellness, and outdoors.
WORK
Manager of Video Content
Built the brand’s video function and led creative across paid social, organic social, Amazon, CTV and OOH. Delivered 65+ assets per month, including the full video and animation rollout for NYC & Penn Station OOO takeover.
HealthyCell
Head of Creative
Built and continue to lead HealthyCell’s creative function across brand, growth and retention. I own strategy and execution across performance creative, UGC, CTV, email, web, celebrity partnerships and retail.
Marketing Director
Led marketing across campaign strategy, paid media, content, email and live events. Work included the launch and promotion of the Mayhem Classic.
Content Producer
Led creative direction and production across product launches and ongoing campaigns. Developed concepts and produced the photo and video used throughout the brand.
CONSULTING
Brand + Growth Strategy Consultant
Built brand and growth strategies for Blenders Eyewear, RAW Nutrition, Humantra, and JOCKO, from positioning and campaign themes through channel execution. Consulted with each brand as the work moved into market.
Performance Content Production
Produced recurring campaign creative for the brand’s paid and organic channels. Handled photo and video from initial concept through final delivery.
Several years of experience across agency and consumer brands, developing growth strategies, leading integrated campaigns, and producing content across paid media, email, web, CTV, and retail.