Austin Depew

BRAND & GROWTH STRATEGIST + CREATIVE LEAD

Brand strategist, storyteller, and hands-on producer with eight years of experience building campaigns and creative operations for brands in lifestyle, wellness, and outdoors.

WORK

ARMRA Colostrum

Manager of Video Content

Built the brand’s video function and led creative across paid social, organic social, Amazon, CTV and OOH. Delivered 65+ assets per month, including the full video and animation rollout for NYC & Penn Station OOO takeover.

HealthyCell

Head of Creative

Built and continue to lead HealthyCell’s creative function across brand, growth and retention. I own strategy and execution across performance creative, UGC, CTV, email, web, celebrity partnerships and retail.

Mayhem ATHLETE

Marketing Director

Led marketing across campaign strategy, paid media, content, email and live events. Work included the launch and promotion of the Mayhem Classic.

LRX APPAREL

Content Producer

Led creative direction and production across product launches and ongoing campaigns. Developed concepts and produced the photo and video used throughout the brand.

CONSULTING

Brand + Growth Strategy Consultant

Built brand and growth strategies for Blenders Eyewear, RAW Nutrition, Humantra, and JOCKO, from positioning and campaign themes through channel execution. Consulted with each brand as the work moved into market.

Xendurance

Performance Content Production

Produced recurring campaign creative for the brand’s paid and organic channels. Handled photo and video from initial concept through final delivery.

Growth Strategy Playbooks

Consulted with 7–9 figure DTC brands to write and deliver growth playbooks. Wrote the strategy, presented it, and worked directly with marketing teams to execute across all channels.

Blenders

RAW Endurance

Humantra

View my videography work

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ARMRA Colostrum

At ARMRA I built a high-volume content engine to support a fast-growing wellness brand.

As Manager of Video Content, I led the production of over 65 video assets per month across paid ads, organic social, Amazon, and CTV. I worked closely with growth, creative, and leadership teams to ensure every asset was built with performance in mind. From UGC-style product videos to branded top-of-funnel content, I helped establish a repeatable video system that supported both acquisition and brand equity.

RESULTS:

  • Produced 65+ monthly video assets for paid media, Amazon, CTV, and organic

  • Reduced production turnaround time by 40% through systemized workflows

  • Built and maintained branded asset libraries to support multiple departments

  • Collaborated with growth and brand teams to develop creative testing and performance frameworks

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The Mayhem Classic

The 2025 Mayhem Classic brought back one of CrossFit’s most respected in-person competitions. Held at CrossFit Mayhem HQ in Cookeville, TN, this elite-level event hosted 40 top athletes over two days and acted as a direct qualifier for the CrossFit Games.

As Marketing Director, I led everything from content and digital strategy to partnerships and on-site execution.

RESULTS:

  • 7.2 million impressions

  • 1 million+ accounts reached

  • 202,000 content interactions

  • 7.96% engagement rate during event weekend

  • 442,000 total YouTube views across live broadcasts

  • Dozens of branded reels, stories, and in-event activations delivered

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I’ve worked in agencies, independently and directly inside brands, leading both strategy and execution across performance marketing, brand campaigns and content production.

View my CV