Austin Depew

Brand & Content Strategist

Growth Strategy Playbooks

Consulted with 7–9 figure DTC brands to write and deliver growth playbooks. Wrote the strategy, presented it, and worked directly with marketing teams to execute across all channels.

Blenders

RAW Endurance

Humantra

View my videography work

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ARMRA Colostrum

At ARMRA I built a high-volume content engine to support a fast-growing wellness brand.

As Manager of Video Content, I led the production of over 65 video assets per month across paid ads, organic social, Amazon, and CTV. I worked closely with growth, creative, and leadership teams to ensure every asset was built with performance in mind. From UGC-style product videos to branded top-of-funnel content, I helped establish a repeatable video system that supported both acquisition and brand equity.

RESULTS:

  • Produced 65+ monthly video assets for paid media, Amazon, CTV, and organic

  • Reduced production turnaround time by 40% through systemized workflows

  • Built and maintained branded asset libraries to support multiple departments

  • Collaborated with growth and brand teams to develop creative testing and performance frameworks

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The Mayhem Classic

The 2025 Mayhem Classic brought back one of CrossFit’s most respected in-person competitions. Held at CrossFit Mayhem HQ in Cookeville, TN, this elite-level event hosted 40 top athletes over two days and acted as a direct qualifier for the CrossFit Games.

As Marketing Director, I led everything from content and digital strategy to partnerships and on-site execution.

RESULTS:

  • 7.2 million impressions

  • 1 million+ accounts reached

  • 202,000 content interactions

  • 7.96% engagement rate during event weekend

  • 442,000 total YouTube views across live broadcasts

  • Dozens of branded reels, stories, and in-event activations delivered

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